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Town Centre Quarters

Heritage Quarter

This town area covers the Causeway through to the Market Place, St Mary Street, and Timber Street, and has suffered in the past where it has been overlooked for investment in favour of the adjacent High street.

By identifying the typography of this part of the town in its own right, thereby enhancing its uniqueness, historic and artistic qualities, the team are able to work on short, medium and long-term areas for improvement.

This work will ensure that the uniqueness of their town Quarter can be shared by both the community and visitors, now and for generations to come.

The team is led by a local trader who is Chippenham born and bred with the experienced and affable Curator of the Museum as vice chair.

Artisan Quarter

At one time it was a struggle to get this area acknowledged for its contribution to the town centre story but this is now getting known for the diversity it contributes to the overall Chippenham experience.

The previously proposed regeneration projects have concentrated on the high street to the railway arches/station area and never beyond, but this new approach is facilitating the development of a very special area which has rich vein of unique qualities covering a range from multinationals to artisan and independent trades.  This Quarter has it all.

The team is being led by two local business men who have been trading in the area for many years together with a strong group of people who understand the prospects the area has for future growth.

High Street Quarter

This is the major development area in the town with much investment being made both in Emery Gate and Borough Parade shopping centres combining with the Environment Agency plans and money in budget to replace the Radial Gate on the river Avon.

This could lead to the possibly of altering the camber of the river to become more people friendly, a possibility that could also attract government funding, and is perfectly in tune with other projects.

The members of this Quarter combines a huge diverse and important mix of businesses and organisations that will be working with both the Chippenham Partnership Board's projects and other areas that need improving or shaping such as parking, accessibility of public toilets, and the voids that will be caused by the impending closures of HSBC and Barclays Bank.

River & Rail Quarter

Of all the Quarters this section is the most diverse - stretching from Bath road through to the railway arches and up Station Hill to the busy areas of Wiltshire College and the Wiltshire History Centre.

It incorporates a wide range services which include: a retail offer, preloved shops, education, evening economy, charity organisations, sports, businesses, and the service sector.

There have also been plans in the pipeline for redevelopment of the Bath Road car park/Bridge Centre site in this area for many years which are still pending. 

It is an area where at present the major road network feeds through to the vibrant train station, but this causes its own challenges as it sits within one of the biggest cul-de-sac's in the country.

Quarter maps v2.jpg
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